adidas NMD Hu Pharrell x Billionaire Boys Club Running Dog Green

Every so often a collab drops that makes you feel like you’re in on a secret handshake. That’s what you get with the adidas NMD Hu Pharrell x Billionaire Boys Club Running Dog Green. It’s part sneaker, part flex, part “I know what I’m doing here.”

The first thing that hits you is that BBC Running Dog motif embroidered right across the vamp. It’s bold, it’s cheeky, and it makes the shoe instantly recognisable without screaming in neon. The olive-green Primeknit upper sets the stage, subtle but not boring, while the black embroidery pulls the whole thing together like a tailored suit with a loud pocket square.

Then there’s the lacing system. It’s Pharrell’s signature Hu NMD setup, but with speckled black laces that catch the light thanks to 3M threads. They anchor into chunky sole plugs—white on one side, black on the other—embedded in the BOOST midsole. And let’s be real, BOOST still hits. It’s comfy, springy, and makes these just as wearable as they are collectable.

Down below, you’ve got an off-white outsole that shows off bits of that BOOST cushioning through cutouts, like a little peek at what’s powering your step. Out back, brown leather heel tabs balance things out, one stamped with the adidas Trefoil and the other with BBC’s ICECREAM logo—because why not add an extra scoop of flex?

These aren’t just sneakers, they’re a statement piece. They’re what happens when Pharrell, adidas, and Billionaire Boys Club sit down at the same table and say, “Let’s make something people will actually chase.” Mission accomplished.

If you missed them the first time, this re-release is your shot. But let’s be honest—if you sleep on them again, you’ll be the one running.